I sat in the back of the car, and I watched as my mother-in-law slipped a sweet out of the bag. Something caught at my memory, and I frowned. I recognised the packaging - the red Bassett's logo, the green text... the way the wrapper curled around at the edges - even the sound the hard pastille made as it was unwrapped. I tilted my head, and I knew immediately what it would taste like, what the texture would feel like, pressed against the inside of my cheek - the raised dots rubbing against it, the sugar inside teased out, causing a kind of numbness. I took one, and as if in a half-remembered dream, I pulled the two ends gently, slid the hard pastille out of the crinkled wrapping.
I put the Sherbet Lemon in my mouth, and I remembered.
I was twelve, maybe thirteen, and I wrote for the school newspaper. We were a tiny prep school, barely 170 pupils, and so the scope of the articles wasn't particularly grand - an expose on the removal of chocolate splodge pudding here, an appeal for the older boys to be allowed to sit on chairs at assemblies there - hardly Watergate, but we got by. The newspaper was 10p, and I remember that we used to give away a sherbet lemon with each one - it was an early exposure to 'value-added' marketing. We never sold many newspapers - even fewer when I became editor, but we got by, and given that parents print-shop published the newspaper, there were never any costs to cover. What little money we made went to sponsor a young boy in Africa somewhere. His name was Issa, and he used to send us letters. I wish I knew what happened to him. The newspaper was short-lived, and didn't survive my leaving the school, but for a while, it was important. I hadn't thought of it in years - The Chorister News. I wish I still had a copy.
It was an unimportant memory, but it was a good one. Sometimes, that's all that matters.
Showing posts with label Durham Chorister School. Show all posts
Showing posts with label Durham Chorister School. Show all posts
Monday, July 26, 2010
A Memory
Labels: advertising, Durham Chorister School, growing up, In the news, memories, Roger
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